• Betahaus Lunch & Learn
• November 2016

• Utopists of 1960s
• Military tech made by hippies
• Impossible to shut down
• → No single point of failure
• → Impossible to control

1. Offer tool for free
2. Collect usage data
3. Track users interests and habits
4. Improve user experience
5. Sell user data to advertisement companies

... treat users as salami!

• User data is money
• Sold along with companies
• Value of company ∝ amount of user data

• No control on collection
• No control on usage
• No interoperability
• No take out

«We're trading invaluable personal data against cheap services» — Tristan Nitot, Cozycloud

Ex: Facebook costs roughly $5 a year per user

Freedom of speech & related...

• Censorship
• Take down
• Bankrupt business

• Centralization makes mass surveillance feasible
• GAFAM (Google Amazon Facebook Apple Microsoft)

«Surveillance is the Business Model of the Internet» — Bruce Schneier

• Less actors
• Less confidence...
  (No singing out of shower)
• Less creativity

• More power to big actors
• Harder to compete

• Developer builds application
• Manufacturer builds device
• Data belong to you
• Data goes to a location of your choice

• Cheap hardware (Raspberry, 35€)
• Data is encrypted
• Personal data can be mixed under your control

• Open Source Software as a service
• Decentralized Applications (Dapp, blockchains)
• Mutual ownership (cooperatives)
• Contributors get paid by users (Collaborative)